riftech, a startup technology platform specializing in car financing solutions, announced that it has officially launched its operations in the Egyptian market, aiming to redefine the car buying and financing experience through innovative digital technologies that facilitate procedures and provide clients with unprecedented flexibility.
Driftech was founded by Ethar Hesham, Driftech CEO, and Khaled Mahmoud Abdel Fattah, Driftech CFO, both are the platform founders, and share an ambitious vision to build a leading platform that redefines the automotive market in Egypt, then Belal Farouk Driftech COO joined them in the executive management, leading the development of the operational system and team building, in addition to Zeinab Reda, Driftech CTO, who is responsible for developing the platform’s advanced technological infrastructure.
Ethar Hesham, Driftech Co-founder and CEO, said the platform offers a new model that allows clients to finance any car of their choice with any payment plan that suits them, while ensuring speedy execution and smooth procedures, assuring that the platform offers more than just a traditional service, but rather an integrated system that reshapes the car financing market and places the client in the core of the experience.
She added that the idea for Driftech platform came in response to the automotive market’s need for flexible and easy financing solutions, away from complex procedures, pointing that the company aims to build a leading platform capable of serving diverse clients segments, based on strong and pioneering expertise in this field and relying on specialized human cadres.
She pointed that the company developed an integrated operational plan that includes developing professional teams and an organizational structure that supports rapid expansion in the Egyptian and regional markets, as the platform team is working to develop an advanced technological infrastructure based on artificial intelligence and smart car matching technologies, in addition to digital wallet solutions, which enhances the flexibility of the digital experience provided to clients.
Driftech revealed its plan to launch a new investment round in the coming period to support its local and regional expansion plans, which paves the way for investors to enter a huge market that requires innovative technological solutions capable of revolutionizing the automotive sector.
