IMKAN Misr has announced the launch of the latest phase of its flagship development, Alburouj, one of the most prominent integrated residential communities in East Cairo. U by Clubside is introduced under the vision that “home is no longer just a place, but a complete life experience.” Alburouj presents a modern model for balanced living, where smart design meets an elevated lifestyle and a genuine connection to nature and community.
Alburouj spans nearly 1,200 feddans in a strategic location in Heliopolis New City, close to New Cairo’s Fifth Settlement and El Shorouk City. The development includes multiple integrated phases designed to offer a comprehensive community combining residential living, education, healthcare, entertainment, and expansive green open spaces — inspired by the natural harmony between different elements to create a connected and balanced environment.
In this context, Ahmed Aref, CEO of IMKAN Misr, stated:
“U by Clubside reflects our deep commitment to creating fully integrated communities. Our focus goes beyond luxury design and premium finishes to cover every aspect of residents’ daily life. Our goal is to make physical health, mental wellbeing, social connection, enjoyment of open spaces, and the overall daily life experience a natural part of every resident’s routine.”
He added:
“We aim to create an environment that encourages activity, supports productivity, allows families to spend quality time together, and builds a genuine sense of belonging to a vibrant community. U by Clubside is not just a residential project, but a fully integrated life experience reflecting our vision for future communities that combine sustainability, social interaction, wellbeing, and harmony with nature.”
U by Clubside enjoys a prime location directly overlooking Alburouj Sporting Club, giving residents access to a daily lifestyle filled with activity, vitality, and healthy living. The open spaces, wide views, and surrounding environment encourage sports and social interaction, making it easier to maintain a natural daily balance without extra effort.
This vision is further supported through carefully designed outdoor spaces, including green walkways, spacious terraces, and innovative outdoor work areas that promote productivity and creativity while staying connected to nature. Internal courtyards also provide safe children’s areas and shaded relaxation spaces, allowing all family members to move smoothly between work and leisure within one integrated community.
The residential units reflect this comprehensive approach, delivered fully finished with premium materials and modern touches, alongside wide terraces that enhance natural light and spaciousness. Underground parking further improves pedestrian safety and ease of movement, aligning with Alburouj’s sustainability-focused masterplan that puts human needs first and redefines balanced living within a modern, vibrant community.
It is worth noting that IMKAN Misr is the Egyptian arm of Abu Dhabi Capital Group (ADCG) in real estate development. The group builds on a strong track record through companies including IMKAN Properties, IMKAN Morocco, and projects in Sri Lanka and Seychelles, supported by affiliated companies operating across three continents. IMKAN Misr is considered one of the leading real estate developers in the Egyptian market, guided by a people-first philosophy grounded in deep research into human behavior, needs, and aspirations.
