El Masria Group Partners with KAD on Isola Sheraton Project to Strengthen Its Real Estate Portfolio
El Masria Group has signed a cooperation agreement with KAD for the Isola Sheraton project, coinciding with the start of the first phase handovers. The move underscores the group’s strong focus on after-sales services and its commitment to maintaining the highest quality standards, reflecting a business philosophy centered on development, urbanization, and preserving investment value.
The agreement was signed by Wathek Wafik Abdel Aziz, Chairman of El Masria Group, and Maha Elfangary, General Manager at KAD Commercial Property Management, in the presence of Eng. Walid Wafik, Chairman of El Masria, Ahmed Badr, Head of the Commercial Sector at El Masria, and Ayman Nabil, CEO of KAD.
For his part, Wathek Wafik Abdel Aziz, Chairman of El Masria Group, stated that partnering with a specialized management company reflects the group’s vision of treating its projects as long-term investment assets rather than simply developments to be built and delivered.
He highlighted that professional management is a key element in preserving the investment value of these projects.
Abdel Aziz added that El Masria Group brings over 38 years of experience in the Egyptian market and has built a strong track record based on trust and commitment to its clients, having delivered more than 12,000 units in prime locations. He noted that this entails a responsibility to preserve the accumulated value of these assets once they are operated.
He pointed out that professional management is the true guarantee for sustaining project quality and protecting clients’ investments, noted that the group’s investment portfolio, which exceeds EGP 40bn, requires a strong operational system capable of supporting the scale of these assets.
He explained that the selection of KAD was part of the company’s strategy to partner with highly capable entities.
The company’s chairman disclosed that the group’s international expansion in Canada since 2011 reinforced its belief in the importance of having a professional management partner, as advanced markets measure a developer’s success by their ability to efficiently manage and operate assets at a standard equal to their construction quality.
For his part, Eng. Walid Wafik, Chairman of El Masria, stated that the Isola Sheraton project is one of the group’s most important developments. The project spans 45 acres directly on Al-Sa’qa Street, developed in partnership with the Armed Forces Engineering Authority, and was launched in early 2023.
He said that the start of first-phase handovers, following the completion of the final construction stages, demonstrates the company’s practical commitment under the slogan: “Isola Sheraton… A Promise Delivered on Time.”
Wafik added that completing the project ecosystem is not achieved solely through precise engineering execution but also through an operational management system capable of maintaining the same high standards.
He pointed out that the company’s philosophy in developing mixed-use projects, such as Isola Sheraton, which includes a variety of residential units ranging from apartments to villas, alongside a 1,500-meter strip mall housing commercial, administrative, and medical facilities, necessitates specialized management to ensure integration among these components and maintain high standards in the project’s daily operations.
Meanwhile, Ahmed Badr, Commercial Director at Elmasria Group, highlighted that real estate market has become more aware of the importance of professional management, commented that clients are no longer just buying a unit—they are investing in a complete experience and the long-term stability of their investment value.
Badr disclosed that having KAD on board directly enhances the project’s marketing strength and provides clients and investors with greater confidence in the sustainability of returns and the quality of services, especially in projects that combine residential, commercial, administrative, and medical properties.
El Masria group’s strategy in the upcoming phase, alongside its preparations to launch a new portfolio of projects in early 2026 in New Cairo, Sheikh Zayed, and the North Coast, is to integrate development with professional management from the earliest planning stages. This approach strengthens competitiveness and preserves the group’s brand reputation in the market, he noted.
Meanwhile, Maha Elfangary, General Manager at KAD Commercial Property Management, stated that taking on the Isola Sheraton project represents a qualitative addition to the company’s project portfolio and reflects KAD’s confidence in the operational expertise offered by El Masria Group.
She said that KAD adopts an integrated management system based on clear operation standards, precise control mechanisms, and continuous monitoring processes that ensure asset quality is maintained and operation efficiency maximized.
Elfangary indicated that managing a mixed-use project of this scale requires a flexible operational vision capable of balancing residential, commercial, administrative, and medical components, guaranteeing a comprehensive experience for users and sustainable returns for investors.
