To Enhance Financial Awareness among Citizens and their Ability to Make Sound Financial Decisions

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In a significant step towards simplifying financial concepts and increasing awareness about different financial products and services, the Central Bank of Egypt (CBE) has developed financial literacy content including concepts and topics related to financial inclusion. This initiative is part of a financial literacy campaign launched by the CBE in collaboration with the European Union (EU) and GIZ Egypt on behalf of the German Government, and the Egyptian Banking Institute (EBI), aiming to enhance trust in the banking sector and enable citizens to make sound financial decisions.
This comes in alignment with the government and the CBE’s efforts in promoting financial inclusion to all segments of society, especially women, youth, people with disabilities, elderly, farmers, and entrepreneurs. The CBE emphasizes that financial literacy is a key pillar of its Financial Inclusion Strategy that drives Egypt’s inclusive and sustainable economic growth.
The campaign is part of the technical assistance project “Strengthening Financial Inclusion and Banking Supervision in Egypt” – launched in November 2018, and implemented by GIZ – in collaboration with the EU and the German Federal Ministry for Economic Cooperation and Development (BMZ).
The campaign includes content created to demonstrate main topics and concepts relevant to financial inclusion, entrepreneurship, financial consumer protection, inflation, and payment systems and services. Notably, the campaign aims to raise awareness on financial concepts and products, that help in facilitating financial transactions for citizens, entrepreneurs, investors, and all other segments of society.