Cairo, April 2025 – MARAKEZ, Egypt’s leading mixed-use developer and renowned Egyptian design house Azza Fahmy Jewellery join forces in an innovative collaboration to unveil a bespoke beach clubhouse at Ramla in Ras El Hekma bay at the North Coast the summer of 2026. Ramla is more than just a destination, it represents a meeting of minds—a shared commitment to artistry, cultural heritage, and immersive sacred summer experiences.
As part of MARAKEZ’s vision to create immersive lifestyle experiences, the clubhouse will span 250 sqm indoors and 500 sqm outdoors, offering an elegant retreat that blends contemporary refinement with Egyptian heritage. The clubhouse is designed to be a sanctuary of creativity, seamlessly blending Azza Fahmy’s design philosophy with Ramla’s stunning coastal landscape. The experience will also showcase exclusive retail merchandise that further bring the brand’s signature craftsmanship and storytelling to life.
In line with MARAKEZ’s mission to be the “heart and soul of the community”, this partnership will offer an elevated experience that resonates with both locals and global travelers.
Fatma Ghaly, CEO of Azza Fahmy Jewellery, shared, “This collaboration with MARAKEZ allows us to showcase our artistic vision in a unique setting, creating an unforgettable experience for all ramla visitors. By blending our cultural heritage with contemporary design, we aim to celebrate the essence of Egyptian identity in this stunning coastal setting. Azza Fahmy is an Egyptian design house that celebrates cultural narratives and craftsmanship, and this partnership allows us to expand our vision beyond jewellery.”
Basil Ramzy, CEO of MARAKEZ, commented: “We are very excited about collaborating with Azza Fahmy—one of Egypt’s truly global brands and design icons. With Ramla, we’re creating a destination that celebrates and fosters meaningful moments with family and friends, showcasing the best of Egypt’s legendary North Coast summer lifestyle. The Azza Fahmy x Marakez collaboration will not only enrich Ramla’s identity but also reinforce our commitment to thoughtful development and demonstrate how design can elevate the way people connect with their surroundings.”
The Ramla beach clubhouse will be a true Azza Fahmy experience, infused with the design house’s signature elements, from intricate motifs and historical inspirations to a carefully curated ambiance that engages all the senses. Every aspect – from the architectural details to the music and culinary offerings – will reflect Azza Fahmy’s dedication to storytelling, authenticity, and artistry, ensuring an unforgettable multi-sensory journey for every guest.
This partnership marks yet another milestone in MARAKEZ’s mission to shape distinctive lifestyle destinations that celebrate design, culture, and community. It is a testament to the boundless possibilities of design beyond jewellery, reinforcing Azza Fahmy’s commitment to creating immersive cultural experiences that celebrate heritage in contemporary ways—an ethos that will come to life at Ramla’s beach clubhouse.
About MARAKEZ
MARAKEZ is one of the largest mixed-use developers in Egypt, with a portfolio of projects with one of the highest recurring revenue profiles in the country. Anchored by the flagship Mall of Arabia in West Cairo, MARAKEZ projects include the first residential towers in the 6th of October, AEON, as well as District 5 in New Cairo. which includes commercial, residential and office spaces. This is in addition to Mall of Tanta, which opened in 2019, Town Center in 2020, and Mall of Mansoura, which is set to open soon. For more information, please visit: www.marakez.net
About Azza Fahmy Jewellery
Azza Fahmy Jewellery is a renowned luxury design house known for blending diverse cultures and heritage into unique contemporary jewellery. Founded in 1969 by Chairwoman and Creative Director, Azza Fahmy, the brand has built an exclusive global reputation, attracting world leaders, royalty, and celebrities. Azza Fahmy Jewellery’s creations span a range of cultural inspirations, from Ottoman intricacies to Pharaonic symbolism, and have been featured in prestigious locations such as the British Museum. With a presence in major cities worldwide including London and Riyadh, Azza Fahmy jewellery continues to innovate, uphold craftsmanship, and celebrate heritage through its exquisite collections. For more information, please visit www.azzafahmy.com
