• The signing coincides with the rising demand for platform working as companies of all sizes increasingly provide employees with access to a network of locations to maintain productivity and employee satisfaction
• This agreement opening extends the existing partnership, bringing a total of 5 IWG centers to SUD developments
• SUD continues to invest in the IWG platform to create a branded flexible workspace in its communities to enhance their long-term investment values
Safwa Urban Development (SUD) signed a strategic partnership agreement with International Workplace Group, the world’s largest hybrid workspace platform, adding new Regus centers to four of the developer’s flagship projects across Egypt in the cities of Cairo, Mansoura, and New Damietta.
This collaboration reflects SUD’s strategy to deliver cutting-edge business environments, while enhancing the operational efficiency and market competitiveness of its developments. The agreement is also in line with IWG strategy to meet the sharply rising demand for top class flexible working space in the area.
Set to open in 2025, the four centres at SUD distinguished projects will provide space for established firms and start-ups across a range of industries, while IWG’s Design Your Own Office service allows companies to tailor their space entirely to their requirements. The new Regus location will include facilities including private offices, meeting rooms, co-working and creative spaces.
Eng. Ali Shalaby, Board Member of Safwa Urban Developments (SUD), commented on the partnership, stating: “This strategic agreement with IWG, through its Regus brand, underscores SUD commitment to delivering world-class operational models that align with international standards. Integrating Regus’ proven expertise in flexible workspace solutions, reflects our vision of creating integrated business communities that thrive in Egypt’s competitive real estate landscape.”
Shalaby added: “The selection of Regus as our partner was driven by their unparalleled global track record in managing flexible workspaces, which strengthens the long-term investment value of SUD’s developments. This marks our second collaboration with Regus, following the success of our European branch partnership, further solidifying the trust between our organizations.”
Youssef Najeeb, Country Manager for IWG in Egypt stated: “Our continuous openings in Cairo come at a time when more and more companies are discovering that flexible and platform working is incredibly popular with employees, improving their work-life balance and satisfaction, while also providing a multitude of benefits to companies. Our workplace model, along with local partners collaborations, enables existing businesses to increase productivity and allows for new businesses to scale up or down at significantly reduced costs while providing access to thousands of locations, contributing to the local economy through job creation and investment.”
SUD boasts an extensive portfolio of projects across Egypt, including prominent developments in Greater Cairo, the New Administrative Capital, Obour City, New Damietta, and New Mansoura. With investments totaling EGP 18 billion in the New Administrative Capital alone, SUD continues to lead way in creating innovative residential, commercial, and mixed-use spaces tailored to diverse market needs.
The addition of International Workplace Group’s latest locations to SUD projects comes on the heels of the business posting its highest-ever revenue, cashflow and earnings growth in its history and achieving rapid network growth, signing 899 new centres to its network in 2024 and opening 624 new workspaces.
As the ongoing shift towards hybrid working accelerates, the potential for further growth is exponential with an estimated 1.2 billion white collar workers globally and a total addressable market of more than $2 trillion.
International Workplace Group remains the global leader in hybrid working – featuring over 4,000 locations in more than 120 countries with members able to access all of the locations and business services via the IWG app.
