market, introducing the first fully integrated ecosystem exclusively dedicated to exporting Egyptian products to international markets. The Group adopts a unique model that combines e-commerce, retail, logistics, and investment, solidifying “Made in Egypt” as a global mark of quality, creativity, and cultural excellence, while enabling SMEs and local manufacturers to establish a real international presence, not just through selling, but also by elevating the global visibility of both the product and Egyptian identity.
Tut Group’s strategy is executed through four subsidiaries, two of which are currently operational, and two under establishment, each playing a complementary role in realizing the Group’s mission to connect Egyptian products and innovation with international markets. These include Tut E-commerce, Trade on Tut, a specialized digital platform that enables local brands and products to access buyers across the GCC region. It is the first platform of its kind in Egypt, currently showcasing over 3,000 export-ready Egyptian products. The platform aims to support 100,000 Egyptian businesses in expanding globally by 2035 and targets EGP 3 billion in sales by 2027. Since its inception, the platform has attracted more than 10,000 buyers from various Gulf countries.
“Our goal with the establishment of Tut Group is to build a global presence for Egyptian identity through products that reflect creativity, quality, and innovation. Our vision is grounded in the firm belief that Egyptian products are globally competitive, provided they receive the right tools and integrated support. What we are doing today is a tangible step toward supporting the Egyptian economy by opening new markets, increasing exports, and empowering local manufacturers and creatives to scale internationally.” Remarked Noura Ebeid, CEO of Tut Group.
Echoing this sentiment Alaa Shalaby, CEO of Trade on Tut, stated, “At Trade on Tut, our mission is to empower Egyptian manufacturers to reach international markets through a trusted and user-friendly digital platform. We ensure supplier readiness across all aspects, from product quality to the completeness of documentation and procedures, in order to deliver a professional experience for both sides. Additionally, we offer international buyers transparent pricing with no hidden fees, giving them confidence and peace of mind when placing orders. We also handle the collection from local factories and final delivery to importers’ doorsteps, providing a seamless experience that facilitates export flows and enhances the global positioning of Egyptian products.”
Tut Group’s model is the first of its kind in the Egyptian market, offering an end-to-end system that addresses the critical gaps faced by many local businesses and manufacturers who often lack the tools and expertise to expand beyond local markets. Through this integrated approach, the Group contributes to job creation, enhances the production capacity of local enterprises, increases exports, and boosts foreign currency inflows, delivering direct value to the Egyptian economy and strengthening the global positioning of Egyptian industry.
