Cairo, 21 October 2025 – Orascom Development proudly announces that its flagship destinations across Egypt were featured in a new episode of the globally filmed travel series, “Invitation”, premiering Prime Time on October 16th in the USA on Warner Bros Discovery Network, Destination America, and currently streaming on Discovery Go. Titled “Invitation to Egypt” the series portrays Egypt as a welcoming destination for visitors and explores the story of Orascom Development’s El Gouna, Makadi Heights, and O West. Each destination reflects a vibrant spirit of life, culture, and creativity, offering international viewers a closer look at Egypt’s diverse and dynamic experiences.
The episode, produced by LUXE Entertainment, is hosted by Avril Graham, long-time Fashion Beauty Editor, and James Aguiar, Creative and Fashion Director, who take viewers on a visually stunning journey across Egypt’s iconic landscapes, offering an immersive portrayal of life as it should be.
Mohamed Amer, CEO of El Gouna and Executive Board Member at Orascom Development Egypt, said: “We are excited to see El Gouna featured in “Invitation to Egypt” airing on Warner Bros. Discovery Network. The episode allows viewers around the world to experience what makes our town truly special. El Gouna is a living, breathing and inclusive community, one that celebrates creativity, connection, and culture. Through this episode, audiences will discover the town’s unique offerings, from the vibrant art and entertainment scene to its deep-rooted sense of belonging and innovation. It’s a proud moment for us to share El Gouna’s spirit with the world, especially as we mark its 35th anniversary.”
Hazem Helal, CEO of O West and Makadi Heights, said: “O West and Makadi Heights embody the next generation of Orascom Development’s vision for integrated living, with each destination offering its own unique character and rhythm. While O West pulses with the energy of contemporary life in Cairo through an urban design that blends comfort with a strong sense of community, Makadi Heights reflects the serenity of coastal living, inspired by the beauty of nature and the Red Sea. We’re proud that this collaboration with Warner Bros. Discovery highlights the diversity of our projects and underscores Egypt’s growing position as a destination for modern, sustainable living.”
It captures the distinctive lifestyles and integrated experiences that Orascom Development’s towns are known for, from El Gouna’s thriving community and year-round calendar of world-class events that have positioned it as a pioneer in entertainment, sports, entrepreneurship, arts and culture, including the renowned GFF that has transformed it into a vibrant cultural hub by the sea; to O West’s seamless fusion of residential, commercial, and recreational spaces in the heart of West Cairo; and Makadi Heights’ elevated coastal setting offering breathtaking views and a tranquil connection to nature. Each destination stands as a testament to Orascom Development’s commitment to culture, sustainability, and innovation.
Timed to coincide with the eighth edition of the El Gouna Film Festival (GFF), the release presents an ideal opportunity to celebrate the beauty, energy, and community spirit that define these destinations.
To mark the launch, an exclusive teaser video is being screened before all film showings throughout the eighth edition of the El Gouna Film Festival, celebrating the growing global recognition of Egypt’s destinations. The moment also coincides with a major milestone, namely El Gouna’s 35th anniversary, underscoring its enduring legacy as a destination where creativity and community thrive side by side.
This teaser helps reflect Orascom Development’s vision to strengthen its global footprint and showcase its distinctive concept of fully integrated towns, where living, working, leisure, and nature come together in harmony. It also reaffirms El Gouna’s role as a cultural and artistic hub, bridging cinema, design, and innovation, particularly during GFF, one of the most prestigious cinematic events in the Arab world and the region.
