Cairo, 30 December 2025 – In a strategic step reaffirming its ongoing commitment to empowering Egyptian youth and nurturing emerging talent, Madinet Masr (EGX code: MASR.CA, has announced its partnership with Mahmoud El Shobaky, an 18-year-old rising star in handball. ElShobaky began his athletic journey at Heliopolis Sporting Club before signing a professional contract with Hamburg Handball Club, one of the leading clubs in the German Handball League.
This initiative embodies Madinet Masr’s belief that real development goes beyond urban development; it encompasses nurturing people and building their capacities, values that have formed the core of the company’s vision and mission since its establishment. The partnership also reflects the company’s dedication to supporting talented Egyptian youth, encouraging them to pursue their dreams and excel on the global stage.
Through this partnership, Madinet Masr will support Mahmoud ElShobaky in both his athletic and academic journeys as he pursues university studies alongside his professional handball career in Hamburg, ensuring a well-rounded path that blends academic excellence with sporting achievement and shaping him into a role model and proud ambassador for Egypt in Europe.
As part of the initiative, the company signed a partnership agreement with Mr. Ahmed El Shobaky, the player’s father, covering ElShobaky’s three-year university studies in Hamburg, Germany, alongside his professional career with both the youth and first team of Hamburg Handball Club. This partnership aims to enable him to focus on both his athletic and academic growth while providing the ideal environment to achieve success on personal and professional levels.
Commenting on the partnership, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated: “At Madinet Masr, we believe that nurturing young talent is a genuine investment in the future of Egypt. Mahmoud El Shobaky represents an inspiring model of ambitious Egyptian youth who strive for success and excellence on the global stage. We are proud to be part of his journey. This partnership reflects our continuous commitment to empowering new generations to realize their dreams.” He added: “Our vision at Madinet Masr goes beyond developing sustainable urban communities; it extends to nurturing people and developing their potential. Through our continuous support for athletic talents and community initiatives, we strive to create an environment that fosters growth and creativity, embodying the true spirit of Egypt, built on hard work, ambition, and unwavering determination to succeed.”
Handball is considered one Egypt’s most prominent team sports, in which the country has established a strong international presence. The national team features several professional players competing in some of Europe’s top leagues. This success has inspired new generations of young athletes seeking to pursue professional careers abroad. However, this path requires tremendous effort and a supportive environment that enables them balance intensive training, education, nutrition, and psychological well-being. This is where Madinet Masr’s role emerges as a true partner in empowering Egyptian youth to grow and turn their dreams into reality.
Madinet Masr’s support for handball extends through its partnership with the Handgoal platform sponsoring the second edition of the Handball Masters Tournament in Egypt, as well as the establishment of Handball Masters Team under the company’s sponsorship. The team recently participated in the 2024 Handball Masters World Cup held in Croatia, where it achieved a remarkable third-place finish. This accomplishment embodies the spirit of the Egyptian team and reflects its determination to achieve excellence across international competitions. The sponsorship of the Madinat Masr Handball Masters Team also reaffirms the company’s steadfast commitment to supporting Egyptian sports and its belief in the role of talented athletes in elevating Egypt’s name on the global stage.
Through these initiatives, Madinet Masr continues to advance its comprehensive strategy for growth and leadership, not only in real estate development and innovation, but across all areas that impact people’s lives and strengthen society. The company strives to cultivate an environment that inspires creativity, innovation, and excellence, proudly building on its over 65-year legacy of success. This enduring legacy has positioned Madinet Masr among Egypt’s leading institutions, one that builds communities, develops human potential, and champions an inclusive concept of development that encompasses mind, ambition, talent, and urban progress.
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