Master El Zenouki: We plan to raise cookware production to 1.1 million units annually
Mahmoud El Zenouki: 10% Mother’s Day discounts exceeded expectations
Master El Zenouki announced its entry into five new markets in 2025, while targeting further expansion in the Gulf and Eastern Europe this year, alongside plans to increase its annual cookware production capacity to 1.1 million units.
The company has continued to strengthen its presence in both domestic and international cookware markets, after raising its production volume in 2025 to around 750,000 units, reflecting the accelerated growth momentum achieved over the past two years.
Mahmoud El Zenouki, CEO of Master El Zenouki Cookware, said the company has achieved strong growth rates recently, supported by upgrades in production lines, improved operational efficiency, and the expansion of new cookware models tailored to different consumer segments.
He explained that these steps have enhanced the company’s production capacity and strengthened its competitiveness in the Egyptian market, enabling it to meet local demand in terms of both quality and pricing.
El Zenouki added that the company offered discounts of 10% during the Mother’s Day period, which significantly boosted sales beyond expectations, at a time when other companies were raising prices in the market.
He noted that Turkish products had dominated Egypt’s cookware market for years, but improvements in local manufacturing and rising product quality have enabled Master El Zenouki to capture a growing market share, amid increasing consumer preference for locally made products.
He also pointed out that consumer preferences have shifted noticeably in recent years, particularly with younger age groups entering the market.
The company’s products are increasingly attracting younger women due to their ease of use, diverse designs, and compatibility with modern cooking styles.
Expansion into 5 New Markets
Regarding international expansion, El Zenouki revealed that Master El Zenouki successfully entered five new markets in 2025: Kuwait, the United States, France, and Venezuela, in addition to its presence in Saudi Arabia.
This move is part of a strategy aimed at boosting exports and opening new markets for Egyptian products.
He added that the company plans to expand further this year into promising markets, particularly in the Gulf, Eastern Europe, and the United States, leveraging improved product quality, competitive pricing, and growing demand for stainless steel cookware.
El Zenouki emphasized that international expansion represents a key pillar of the company’s strategy in the coming period, noting that increasing exports contributes to stabilizing production, enhancing foreign currency inflows, and boosting the global competitiveness of Egyptian industry.
These expansions come as part of the industrial journey of El Zenouki Group, founded in 1964, which has relied since its inception on a strategy focused on continuous modernization and development, adopting the latest global production systems, and implementing strict quality control standards.
Master El Zenouki relies on the latest global technologies in its production lines, in addition to using high-quality raw materials in cooperation with leading international companies in the field.
This approach has helped solidify the group’s position in the Egyptian market and strengthen its regional presence, while continuing its expansion plans and increasing production capacity in the coming years, supporting the growth of its brand in both local and international markets.
